Working as the marketing arm of Tommy Armour Golf, in 1996 we helped them introduce their innovative pure titanium irons and unique putters and wedges into the Japanese market. Applying insights gleaned from extensive research into the thriving Japanese golf business, together with local golfers’ needs and desires, we developed highly targeted marketing strategies for these products.

The first pure titanium iron in the world was introduced into the Japanese market in October 1996 in an intense marketing blitz. On the back of this campaign, we piggybacked promotion of their putters (marketed under a different brand name), which was the preferred choice of golfers on the U.S. pro tour, further increasing their popularity in Japan.

Par beating results:

In one year the titanium irons captured 10 percent of the market for premium grade irons in Japan, while sales doubled of the putters to carve out a 10 percent share in the market for all putters.

Find our more about our: Services