|
 |
| * Please click services
of the above illustration you interested in to see details. * |
Marketing Consultation and Research |
|
a)
|
Conducting feasibility studies to introduce products and services into the Japanese market
|
|
b)
|
Searching for distributors, joint venture partners and licensees
|
|
c)
|
Evaluating product positioning, distribution and consumer acceptance of products and services
|
|
d)
|
Examining the client's existing marketing and communications program in order to recommend appropriate strategies
|
|
e)
|
Conducting market research on the client's corporate and product image in Japan, including awareness and perception of the product by customers, prospective customers and the media.
|
|
f)
|
Monitoring market trends, customer attitudes and competition in the market
|
|
g)
|
Assisting in the development of appropriate partners and contacts in Japan, whether individual, corporate or governmental
|
|
|
go pagetop
|
 |
Representation Account and Association Management Consultation |
|
a)
|
Coordinating and administering promotions, research, conferences and corporate visits by foreign-based clients
|
|
b)
|
Representing companies or organizations as their Japan office to promote their products and services and serve as their information center
|
|
|
go pagetop
|
|
Public Relations |
|
a)
|
Developing media relation programs
|
|
b)
|
Keeping regular media contacts and providing client information to the media in targeted market segments
|
|
c)
|
Organizing press conferences, briefing and interviews as well as finding appropriate speech opportunities for clients
|
|
d)
|
Preparing press releases, fact sheets and briefing papers in Japanese and English
|
|
e)
|
Monitoring and analyzing coverage of the client, its products, industry and relevant issues in the media
|
|
f)
|
Providing clipping services and press coverage and translation copy
|
|
g)
|
Organizing and coordinating seminars, presentation, workshops and receptions for the client's customers and prospects which may include government officials and the media
|
|
h)
|
Producing and distributing newsletters and collateral materials
|
|
i)
|
Creating special events and programs to attract media attention and generate exposure such as special exhibitions and displays
|
|
j)
|
Organizing press tours of clients headquarters and facilities
|
|
|
go pagetop
|
|
Advertising |
|
a)
|
Defining client advertising objectives, strategies and targets for consumer and business-to-business markets
|
|
b)
|
Designing creative materials, copywriting and production
|
|
c)
|
Creating media strategies and planning the most effective advertising
|
|
d)
|
Placing client's advertisements in the media for short- or long-term impact
|
|
|
go pagetop
|
Sales Promotion |
|
a)
|
Organizing and coordinating special events to promote the client's products such as in-store demonstrations and displays, trade shows, outdoor displays and exhibits
|
|
b)
|
Production of collateral materials such as brochures, leaflets, pamphlets, posters and point-of-purchase materials
|
|
c)
|
Arranging and organizing trade and consumer incentive programs and promotions
|
|
d)
|
Sending direct mail to the client's customers and prospects to promote products and services
|
|
|
go pagetop
|
Merchandising |
|
a)
|
Assisting consumer goods clients with merchandising services that include meetings with mass merchandisers regarding placement of products on store shelves, monitoring client displays, point-of-purchase materials and product distribution
|
|
|
go pagetop
|
Website Development |
|
a)
|
Japanese web site design and maintenance(including creation of editorial content)
|
|
|
go pagetop
|
|
Asahi Agency
Yushin (Main) Bldg. 7F, 3-27-11 Shibuya Shibuya-ku, Tokyo 150-0002
tel:+81-3-5766-2753 fax:+81-3-5766-2738
| Copyright |
 |
2002 Asahi Agency All rights reserved. |
|
|
