• Marketing Consultation and Research
• Representation Account and Association Management Consultation
• Public Relations
• Advertising
• Sales Promotion
• Merchandising
• Website Development

Our consultation and research services focus on market entry and establishing the viability of introducing new products and services in the Japanese market, including product positioning, distribution and consumer interest.

Having determined their potential, we then conduct research to help shape a strategy and define a core target appropriate for the local market, and monitor market trends and competitive products. If required, our market entry services including assistance in finding appropriate local partners and negotiating the legal and logistical hurdles of market entry.

New product launch seminar by Cramer Systems

Consumer research for Jukusei Europe Campaign

We offer representation services for international companies and organizations, acting as their Japan office to provide a local physical point of contact, provide information about and coordinate their activities in the local market, and promote their products and services in Japan.

Representation and trade show participation for National Honey Board

Professional recipe contest for WBANA

back to top

We specialize in optimizing marketing and communication spends with comprehensive media relations programs. Activities include creating relationships and supplying content to the media through press conferences and interviews, study tours, briefing material and press releases, as well as seminars and presentations for a wider audience that includes the trade, government and the public, and special events that attract media attention. We also provide press monitoring and analysis activities, and clipping services.

Press event for Chilean Cherry by ASOEX

SILKREAM café opening and press conference

TV exposure on salesforce.com

back to top

To create brand awareness and drive sales, we help define objectives and develop appropriate strategies to meet them. We then undertake every step from concept to realization, planning, buying and placing media, and creating the content whether it is print, electronic or online.

Ad for Jukusei Europe Campaign

Ad for Cleveland Golf

back to top

Creating a presence at point of purchase is critical to encourage sampling and converting consumers to your brand, especially in compact stories where hundreds of products vie for each consumer’s very short attention span. Together with merchandising, we work to define and promote the unique benefits of each client’s products to create sales promotions that will catch the attention and connect with consumer’s values and needs. We also provide the same resources at the trade level, to generate attention at trade shows, and create incentive programs for retailers.

Canada pork in-store promotion

Chilean grape in-store promotion

back to top

We help our clients expand the visible in-store presence of their products by arranging meetings with the retail trade on product distribution and in-store placement, producing in-store display material and monitoring in-store displays.

POS material for Canada pork

Poster for Parma ham

back to top

For websites, we provide strategy, planning, mapping, design and content creation through to on-line. Our websites for the Japanese market tap into the Japanese love of reading (often content rich), and the proliferation of mobile devices, which drive alternate on-line formats. We are also link into the rich social media networks that provide growing “word of mouth” channels of communication.

Japanese website for Comté cheese

Website for the Jukusei Europe Campaign

back to top