Our Philosophy


Implementing "Wakon Yosai" or
"Japanese spirit
and Western intelligence"

Applying our philosophy of “Wakon Yosai” or “Japanese spirit and Western intelligence”, Asahi Agency develops and implements strategies that break through the cultural barrier, enabling our clients to take the strengths developed in international markets and transform them to work in Japan. Our top management actively works on all accounts, providing hands-on service to ensure successful execution of marketing strategies.

Overcoming unique
challenges to realize
opportunities for growth

The Japanese market is both the greatest prize and the ultimate challenge in Asia for global corporations and organizations. In reaching out to 127 million people who rank among the world’s savviest and wealthiest consumers, language and culture are just the most obvious hurdles to market entry and success. A maze of marketing obstacles waits to trip the unwary. Your success in Japan depends on developing and tailoring a unique approach to this desirable market that leverages your product and organization’s special strengths and character. Your success depends on having the right partner.

Your local partner

With our small size, the diverse skill sets of our bilingual staff, and extensive resources, Asahi Agency is positioned to play a unique role for your business or organization in Japan. We welcome working in very close partnerships with our clients, often as their virtual strategic planning and marketing department. This enables us to create and implement efficient and effective communications and marketing plans and activities, and to quickly and smoothly integrate them into our client’s core business activities.