Case Studies

Gambero Rosso Agricultural, Food and Food Services

The sommelier for success

Gambero Rosso is the leading Italian wine and food media company and publishes "Vini d'Italia," the world's most authoritative guide of Italian wines. In order to promote Italian wine culture, Gambero Rosso organizes successful high profile events and professional seminars all over the world. Since 2012, Asahi Agency has organized events in Japan, including the "Tre Bicchieri Wine Tasting" and the "Top Italian Wines Roadshow" for the trade. Two years later, Asahi Agency staged a publication launch for the first Japanese edition of "Gambero Rosso's Italian Wine Guide," targeting the media and trade. Asahi Agency has also organized Gambero Rosso’s wine tasting seminars targeting professionals in Tokyo and Osaka.

Asahi Agency successfully organized many Italian wine tasting events. The "Tre Bicchieri Wine Tasting" gained notoriety in the Japanese wine industry after the first event attracted more than 1,000 attendees including sommeliers, hotels & restaurants, importers, distributors, retailers and media. In addition, news regarding the first Japanese edition publication of "Gambero Rosso's Italian Wine Guide," was very well received. Gambero Rosso's brand is now recognized as the authority on Italian wines.